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Advertising Guideline #1

In any advertisement by an attorney or law firm, the advertisement shall include the bonafide street address of the attorney or law firm.

• The word "ADVERTISEMENT" required by RPC 7.3(b)(5)(i) must be at least two font sizes larger than the largest size used in the advertising text.
• The font size of notices required by RPC 7.3(b)(5)(ii and iii) must be no smaller than the font size generally used in the advertisement.
• When envelopes or self-contained mailers used for sending direct mail solicitations are imprinted or stamped with any message relating to the subject matter of the solicitation, the envelopes or self-contained mailers must also bear the word "ADVERTISEMENT" as required by RPC 7.3 (b)(5)(i).